I. Professional Summary
Canape was founded by simply Mr. Chirag Naik in 2007 with its first single store placed in Margao metropolis in the year 2007 and then went on to open even more store following your success of its initially store. Just lately in 2013 one more shop was opened in Miramar. Their initially store in 2007 was one of the first to begin the concept of self service which known as food court or perhaps food boutique. Initially that they provided cakes, pastries, puffs, pizzas nevertheless later on little by little went on to increasing their particular product line to the present bakery and pastry goods. They production all their products in house and later purchase cloth or sponge for bread from Centuries bakeries, Verna. They take order of custom-made cakes for various occasions such as Birthday cakes, anniversary cake, wedding ceremony Cake, christening cake and so forth Now Sofa is selecting to step up on it is marketing strategies. Now that they are known for their quality and clean products they now trying to broaden their market to other areas, also increasing the product line to numerous more companies increasing the point market.
2. Situation Evaluation:
Sofa has already two stores with Margao, one out of Miramar. Canape is now trying to open even more chain retailers as well as franchisee in significant cities just like Porvorim, Mapusa, Vasco, Ponda, Dona-Paula and so forth and also in coastal belts of Goa. Canape is likewise exploring likelihood of selling to bundled outlets in Hospital, Corporations etc . This will help Canape to reach out to more customers around Goa. Competition:
Some of the competitors of Canape are founded brands like Monginis, Carasid, Cafe Coffee Day, Breads & Even more, Nescafe and lots of other regional Brands inside the vicinity. Canape major competitive advantage within the competitor is providing good quality products and recently prepared things in the store. Organization:
Company is sole manager owned by Chirag Naik who started his first Canape store in Margao. He previously a previous knowledge in this sector as he...